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About Circular City

We’re Circular City—builders of ch00ze, Hong Kong’s borrow & return platform making reuse easy, smart, and kind of fun.

It all started in 2020, right in the middle of a pandemic, with a simple idea: what if grabbing a coffee didn’t mean tossing a cup?

Our first smart cup sharing pilot took off, even when the timing was tough. It led to two Innovation Awards, fresh funding, and a mission to kickstart the #reuserevolution.

From 40+ cafés across the city, to zero waste events, and a shopping mall installation, we’ve rolled out reuse systems that actually work. Think smart return stations, open networks, and a future with less single-use and more common sense.

Circular City is here to make circular living feel effortless!

A customer borrowing a CHOOSE: REUSE reusable cup at Uncle Russ coffee
30,000+
Borrows and Returns
98%
Return Rate
2
Innovation Awards
40+
F&B outlets supported